Liverpool

• For our Billboard ancillary, as a group, we photographed each character against a green screen, we later cut the characters out using photoshop and imposed them against a brick wall. 
• This connotes that they live in an urban area
 
• Brick walls can also separate people, it reflects that people in the soap need to be separated, such as separating the fight. It can also be used to hide people for example a drug deal that needs to be kept secret.
 
• The slogan 'where everbody knows your name' was taken from a previous soap opera 'Cheers'. This could represent that there is close friendships in the soap, and that they all know each other. This follows the convention set by soap operas such as Coronation Street, Emmerdale or Eastenders, where everybody knows everybody on their street, or in their village. It also connotes the audience knowing who all the characters are and what is going on in their lives.
 
• We have also used the correct branding and colours for our billboard as it is ment to be shown on E4.